Search Engine Marketing (SEM) - How to Market Your Business Online

Having an online presence for your business should be one of the first things you do to market your business. This presentation will cover the basics of search engine marketing, including:

• What is SEM? (How does SEO, search engine optimization, apply to SEM).
• Why does SEM matter?
• How do you measure the potential value of SEM for your business?
• How do you implement SEM for your business?
• How can you measure the results of SEM?

Presented by Chad Williams of Survey Local and Dallas Marketing Services.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns.  Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you.  You must perform your "due diligence" by interviewing the individuals or companies to determine if they meet your needs.  If you do retain their services, be sure to obtain your agreement in writing:  who is responsible for what; what work is to be performed; what is not included; what is the cost.
 
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.